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Italian fashion designer Roberto Cavalli is in talks with Swedish retail clothing chain H&M to design affordable, trendy clothes for young people.
Cavalli joins fellow designers Stella McCartney and Karl Lagerfeld who have already unveiled their collections in H&M stores. Even singer turned actress turned children's book author Madonna has gotten in on the deal, not only designing her M by Madonna collection for the fashion retail giant, but modeling in the accompanying ads as well.
The Hennes Mauritz group (H&M) approached Lagerfeld, who champions fashion giant Chanel's clothing line, to design a collection especially for them. Lagerfeld's exclusive collection showed up in H&M stores in 2004. A Stella McCartney collection followed in 2005 and designers Viktor and Rolf unveiled their collection in 2006 at the popular clothing chains. This year, Madonna introduced her own collection in the fashionable retail store's U.S locations.
Cavalli is set to create 25 evening wear pieces for women, in addition to designing lingerie and accessories. He will also design 20 menswear pieces. His collection will debut in 200 H&M stores on November 8 of this year.
A representative from H&M said that the most expensive items from Cavalli's collection would be $200, or 150 euros. Though this price may be a little steep for the regular H&M shopper, pieces from Cavalli's couture collection normally cost well over that amount.
The Italian designer's intention is to have his collection for the popular Swedish retailer available to the public in time for this New Year's Eve. Since his original fashion line is considered haute couture, that type of trendy design will be perfect New Year's Eve wear.
Cavalli has been quoted as saying that he "thought of all the young people who stopped me in the street, and I thought I could finally make them happy [with his inexpensive designs]."
For anybody who loves designer clothes, but doesn't quite have it in the budget to afford, H&M is offering a unique opportunity. H&M was made popular by its cheaper versions of haute couture, so with the company actually being able to lure designers in to specially make collections for their stores is an interesting trend.
H&M first opened in 1947 in Sweden and has grown to 1,345 stores in 24 countries. The international retailer has made a name for itself by selling trendy, cute reasonably priced clothing and accessories aimed at a younger crowd of shoppers.
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